BRAND PACKAGES

starter package

  • 3-5 weeks

  • ~ BRAND STRATEGY - This is the foundation of your business (your values, mission, and vision, how you would describe your brand in one sentence, and your brand messaging).

    ~ BRAND FONTS - This includes body fonts that can be used for your main texts and headline fonts for any highlights.

    ~ ICON DESIGN & LOGO VARIATIONS: A primary and secondary logo (a logo suite, a black and white version, and versions in different colours)

    ~ BRAND COLOUR: A palette of background colours and highlight colours, highlight colours, ...

    ~ MOODBOARD

    ~ FINAL ARTWORK, the logo in Hi-Res as a jpg & a png and the open file as an .eps (If you need other formats this is something I can arrange for you)

    ~ BRAND GUIDE (A PDF booklet with all your brand design information in one place alongside your Creative Direction)

  • ~ small solo entrepreneurs, personal brands

    ~ if you need a brand starter kit which you can use to design things by yourself

    ~ if you want to get started with your branding and see where it takes you

    ~ this package gives you some initial branding which you can always extend later down the line

advanced package

  • 4-6 weeks

  • ~ BRAND STRATEGY - This is the foundation of your business (your values, mission, and vision, how you would describe your brand in one sentence, and your brand messaging).

    ~ BRAND FONTS - This includes body fonts that can be used for your main texts and headline fonts for any highlights.

    ~ ICON DESIGN & LOGO VARIATIONS: A primary and secondary logo (a logo suite, a black and white version, and versions in different colours)

    ~ BRAND COLOUR: A palette of background colours and highlight colours, highlight colours, ...

    ~ MOODBOARD

    ~ Creation of your BRAND IMAGERY and IMAGE DIRECTIONS (approx. 10 royalty-free images including mood images)

    ~ MOCK-UPs & APPLICATION EXAMPLES (tote bag, candles, books, giveaways, stickers, ...)

    ~ FINAL ARTWORK, the logo in Hi-Res as a jpg & a png and the open file as an .eps (If you need other formats this is something I can arrange for you)

    ~ BRAND GUIDE (A PDF booklet with all your brand design information in one place alongside your Creative Direction)

  • ~ if you want to start creating your brand but don’t have the time to do the designs yourself

    ~ you want to have a comprehensive brand guide which answers all of your design questions (which fonts to use, the best colour scheme for your brand, and the best images to use)

    ~ for those looking for examples of how to apply their branding, to get a better sense of their brand overall

high-end package

  • 5 - 8 weeks

  • ~ BRAND STRATEGY - This is the foundation of your business (your values, mission, and vision, how you would describe your brand in one sentence, and your brand messaging).

    ~ BRAND FONTS - This includes body fonts that can be used for your main texts and headline fonts for any highlights.

    ~ ICON DESIGN & LOGO VARIATIONS: A primary and secondary logo (a logo suite, a black and white version, and versions in different colours)

    ~ BRAND COLOUR: A palette of background colours and highlight colours, highlight colours, ...

    ~ MOODBOARD

    ~ Creation of your BRAND IMAGERY and IMAGE DIRECTIONS (approx. 10 royalty-free images including mood images.)

    ~ Brand PATTERN / ILLUSTRATION Elements

    ~ MOCK-UPs & APPLICATION EXAMPLES (tote bag, candles, books, giveaways, stickers, ...)

    ~ FINAL ARTWORK, the logo in Hi-Res as a jpg & a png and the open file as an .eps (If you need other formats this is something I can arrange for you)

    ~ BRAND GUIDE (A PDF booklet with all your brand design information in one place alongside your Creative Direction)

    ~ WEBSITE CONTENT GUIDE, RESPONSIVE WEB DESIGN, Content Boxes that you can use on different pages and a Style Guide (This includes the following sections: Home, Service, Header & Footer, About Me and one content page. Which pages you receive will depend on your brand and the branding decisions you’ve made)

  • ~ Looking for expert brand design? Don’t worry I’ve got you!

    ~You’re looking to get everything you need to launch your brand - I can also add individual extras to the package so everything you need is taken care of with no hassle

extra assets

~ BRAND PATTERN / illustration elements (icons, images, backgrounds… )

~ DIGITAL CONTENT, Website and newsletter banner, campaign design, online brochures

~ ILLUSTRATION (for editorial and advertising)

~ BUSINESS CARD - invoice templates and stationary

~ PACKAGE DESIGN

~ MERCHANDISE (Your branding mocked-up on shirts, cups, and stickers)

~ SOCIAL MEDIA TEMPLATES - A toolkit created in your favourite programme, whether that’s Canva, or something else, just let me know

~ PRINT MATERIAL, poster, cards, flyers, stickers ...

~ WORKSHOP TEMPLATE DESIGNS - presentations, Handouts, …

You can add extra assets to any package, let’s talk and I can put together the perfect package to fit your needs.

Bernd Kleinschrod, Webraketen GmbH

“Reliable, professional and a style to fall in love with. Janine delivers great design. It's always a joy to work with her.”

Jupp & Gilbert, smuuv Kommunikation

“Our brand design project with Janine was CHARACTERISED BY PLEASANT COOPERATION & TRANSPARENT COMMUNICATION as well as a strong result for us as a newly founded agency. We had a lot of fun developing the concept and were able to TRANSLATE THE VISION CLEARLY INTO OUR BRAND guidelines.”

Svenja Vogt, Breathwork Facilitator & Yoga Teacher

“Janine's work on branding my yoga studio was incredibly professional and inspiring.

At the beginning she took the time to find out the heart and soul of my newly founded studio by asking specific questions. As a result, the resulting logo, fonts and color palettes are a perfect representation of what we want Sea Inside to be.

The final product that is handed over makes it extremely easy for someone with little design experience to create beautiful designs within the clear “branding framework”. From the Instagram presence, to flyers and business cards, as well as the external presentation of the studio - everything was made much easier by Janine's wonderful work on the branding of the Sea Inside Studio.”